Too many discounts: becomes a devaluation of the clothes
Excessive discounting can damage brand perception and customer expectations. When customers become accustomed to frequent sales, they start waiting for discounts rather than purchasing at full price, which erodes profit margins. This also creates a psychological devaluation where customers begin to question the true worth of products if they're constantly marked down.
Refer a friend incentive is good!
Refer a friend incentive is good!
Should be for members as a good thing they offer to members
Exclusive benefits and offers should be positioned as valuable perks that demonstrate the brand's appreciation for loyal customers. This creates a sense of privilege and special treatment that makes membership feel worthwhile, rather than appearing as standard promotional activity.
15% Student discount is good (even though I don't recommend discounts in general)
15% Student discount is good (even though I don't recommend discounts in general)
Good sign in popup
Good sign in popup
Love that it's not just about buying but that workout sessions give points too
This highlights one of Gymshark's key innovations: rewarding lifestyle behaviours alongside purchases. By giving points for workouts, they're encouraging the healthy habits their brand represents, creating deeper engagement beyond transactions, and building loyalty through shared values rather than just spending.
Feels unfinished and having 'coming soon' on all tiers feels just lazy The extensive use of coming soon across multiple tiers creates an incomplete user experience. It suggests the program was launched before all benefits were ready, which can frustrate users who join expecting immediate value but find placeholder promises instead.
If you think about airlines, it's clear that with gold status you get lounge access, it's clear and exclusive. Here it says 'exclusive access coming soon.' Exclusive access to what? This makes an excellent point about benefit clarity. Airline programs succeed because they offer specific, tangible perks like lounge access, priority boarding, and seat upgrades. Gymshark's vague exclusive access promises don't give customers a clear understanding of what they're working towards, which reduces motivation to advance through tiers.
Nice and smart that you get points for opting in for SMS etc and downloading the app
This recognises the strategic value of rewarding permission-based marketing actions. By giving points for SMS opt-ins and app downloads, Gymshark builds their direct communication channels whilst providing immediate value to customers, creating a win-win situation for both engagement and marketing reach.
Tier Level | XP Threshold | Key Benefits | |
Tier 1 | 0-1,249 XP | Birthday rewards, exclusive offers | |
Tier 2 | 1,250-2,999 XP | £10 reward + Tier 1 benefits | |
Tier 3 | 3,000-4,999 XP | £15 reward + previous benefits | |
Tier 4 | 5,000+ XP | £20 reward + annual member reward |
Industry | Strategy | Implementation Example | |
Sports/Fashion | Exclusive product access | NikePlus early access to limited drops | |
Beauty/Cosmetics | Educational experiences | Sephora VIP masterclasses & tutorials | |
Music/Entertainment | Premium experience tiers | Spotify ad-free listening for Premium | |
Gaming | Status-based progression | Xbox achievement system with gamerscore | |
Food/Beverage | Lifestyle integration | Starbucks rewards for daily coffee ritual |
Industry | Strategy | Implementation Example | |
Health/Wellness | Behaviour-based rewards | Headspace points for meditation streaks | |
Fitness/Sports | Activity tracking rewards | Strava segments & achievement badges | |
Education/Learning | Progress milestone bonuses | Duolingo streak rewards & league system | |
Productivity | Usage habit reinforcement | Notion template rewards for daily use | |
Food/Delivery | Frequency-based incentives | Uber Eats points for regular ordering |
Industry | Strategy | Implementation Example | |
Fitness/Wellness | Community-driven engagement | Peloton leaderboards & group challenges | |
Travel/Hospitality | Host community building | Airbnb Superhost status & exclusive perks | |
Technology/Dev | Contribution recognition | GitHub contribution graphs & achievements | |
Social/Networking | Professional development | LinkedIn skill endorsements & profile strength | |
Gaming/Entertainment | Guild-based cooperation | Discord server communities & role rewards |